the Evaluation process

Your digital marketing work/campaign will be evaluated on the following parameters:

  1. OBJECTIVES & STRATEGY
    Were the campaign / project objectives clearly stated? What strategy and tactics were used to achieve the objectives? How tailored was the campaign/project activity?
  2. CREATIVITY & INNOVATION
    Did the campaign/project team use a new, intelligent or innovative approach to achieve the objectives? How effectively have new ideas and technologies been generated and implemented to produce exceptional performance?
  3. EFFECTIVENESS & BUSINESS RESULTS
    How successful was the campaign / project in relation to the original objectives? Results can include brand uplift, sales and sustainable competitive advantage. Proving effectiveness is crucial, so return on investment should be used wherever possible to allow large and small projects to compete on an equal footing.

Judging panel